![]() A punchy text shows there are friendly and fun people behind your site’s interface. Get rid of the industry-specific jargon and instead insert some humor into your content. It should be more than just another boring piece of a website that combines elements of Contact Us and Products pages. ![]() Here are the questions you should keep in mind: Relate to the potential customers and answer the question they would ask. Often you can see original names like “Get to Know Us” and “Our Story.” That’s fine, but don’t go overboard with the creativity, and don’t hide the link in a three-level mega menu – let the potential customers find what they are looking for. Many websites simply call it “About Us” and place the link in the top navigation bar. The others are dictated by the main purpose of the About Us page, which is to provide your company’s information. Some guidelines for creating the best About Us pages are the same as for making any other website pages. Use the About Us page to tell stories about your team and yourself and put up some pics to steer away from an image of a machine-driven corporation.įinally, recognizing your teammates’ merits will contribute to establishing good company culture. Humanizing your brand will make it more trustworthy and appealing to new prospectors. It may encourage them to engage with the blogs section, subscribe to newsletters, or commit other actions. The information on the About Us page provides visitors with ideas on how they can benefit from your services or products. But the About Us page may emphasize that a team of professionals is working in the company and are available for online consultations. For example, the Store section of a website may showcase the products and include short descriptions. ![]() The About Us page allows explaining to visitors how the website can be helpful for them.
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